The-Ally

The-Ally: Blockchain-based SaaS Content Distribution platform

The-Ally, (Ally) derived from Theatrically, is India's 1st Indigenous Open Platform For

Creators / Producers / Filmmakers with an audacious goal to enable every one of them

to launch & monetise their Artwork Globally.

The film industry has been battered by lack of trust, fraud and lack of transparency in

the distribution process. These age-old problems cost the filmmakers Millions in lost

revenue annually. Up until recently, it has been difficult to accurately track the film

views and derive true value from all such views of the film. Though unsaid, the entire

industry is crying for the solution.

So, what’s the solution? How can we combat the prevailing issues resulting in lack of

transparency, revenue leakages, authenticity in deals and realisation of true potential of

the film?

‘The-Ally’ – The World’s first Trusted, Transparent & Real-time distribution & verification

system for the film industry

The-Ally is a fail-proof blockchain-based system / platform that is powered by multiple

DApps to enable precise tracking & transparency of transactions to reduce fraud &

bring high-level of trust in the system besides combating gaps in revenue leakages.

Blockchain smart contracts will provide accountability in:

● Bringing required transparency in all transactions

● Enhanced security & encryption on server side

● Server-side DRM, enabling controlled distribution

● Real-time settlement of payments

● Enablement of Consumer centric micro-distribution (patented process)

Going forward, the AI engine will derive true (not fabricated), result-driven (not influence

driven), utmost clear and usable insights for all stakeholders (not just the gatekeepers)

of the ecosystem. The-Ally will bring that required revolution in the film industry.